In the modern nutraceutical landscape, visual appeal is no longer secondary. It is a vital component of consumer psychology and brand identity. As a premier ODM supplement colorant factory, we recognize that colorants serve two primary purposes: aesthetic differentiation and active ingredient protection. The industry is currently witnessing a paradigm shift from synthetic dyes (like Red 40 or Yellow 5) to clean-label, plant-derived alternatives. This transition is driven by increasing scrutiny from regulatory bodies such as the FDA and EFSA, alongside a consumer base that demands transparency and "naturalness" in their health supplements.
The natural food colorant market is projected to reach $3.2 billion by 2030. We are seeing a surge in demand for anthocyanins, carotenoids, and chlorophylls that remain stable during the tableting or encapsulation process.
B2B buyers in North America and Europe are prioritizing titanium dioxide-free coatings and plant-based pigments. Our ODM services focus on achieving vibrant hues without compromising the "All Natural" label.
Natural colors are notoriously sensitive to pH, heat, and light. Our R&D team utilizes advanced micro-encapsulation techniques to ensure color longevity and bioavailability in every dosage form.
Benefiting from the solid foundation provided by its parent company, Xi'an Tianben Bioengineering Co., Ltd., Botanical Cube Inc. focuses on researching, developing, producing and selling healthy natural ingredients. With more than two decades of industry experience, it has become a leader in the field, specializing in providing high-quality plant extracts and customized solutions to global customers.
Our operations are supported by three companies - Xi'an Tianben Bioengineering Co., Ltd., Botanical Cube Inc. and Shaanxi Tianben Kangyuan Biotechnology Co., Ltd. - which together operate 3 production bases covering more than 100 acres and process more than 3,000 tons of plant raw materials each year.
Years Experience
Global Export Share
Plant Extracts
Global Partners
Our Sanyuan Factory integrates automated extraction and drying lines. By utilizing IoT-enabled monitoring, we ensure that every batch of colorant meets the exact spectrophotometric standards required by our clients.
Located in the heart of China's botanical resource hub, we maintain a robust supply chain that mitigates global logistics risks. Our vertical integration—from sourcing raw plants to final extraction—guarantees price stability.
Factory 4.0 isn't just about speed; it's about sustainability. We implement closed-loop water systems and solar-powered drying units to reduce the carbon footprint of your supplement brand.
Established in 2012, our Sanyuan facility represents our commitment to excellence. Powder collection, crushing, sieving, mixing, and drying processes are all performed in a Class 100,000 cleanroom environment.
Our operators strictly follow hygiene protocols, wearing sterile gowns, masks, and gloves. This sterile environment is critical for supplement colorants to prevent cross-contamination and ensure microbiological safety—a non-negotiable factor for global pharmaceutical-grade imports.
For the North American market, we provide light-resistant natural colorants that prevent the oxidation of Omega-3 and Vitamin D oils inside softgels.
In the EU market, vibrant but natural "fruit-like" colors are essential. Our ODM solutions use fruit juices and botanical pigments that survive the high-heat gummy production process.
Water-soluble colorants that remain clear and sediment-free. Ideal for the burgeoning sports nutrition sector in the Asia-Pacific region.
OEM focuses on manufacturing to your spec. ODM (Original Design Manufacturing) allows us to use our R&D to design the colorant stability specifically for your unique active ingredients, ensuring no chemical interference.
We use high-precision HPLC and spectrophotometry to match the Delta-E values of each batch, ensuring your brand's visual identity remains constant regardless of the harvest season.
Yes. All our botanical extracts and colorants are accompanied by a COA (Certificate of Analysis), MSDS, and are produced under GMP guidelines, meeting the strict heavy metal and pesticide residue limits.
Absolutely. We have developed proprietary rice-starch and calcium carbonate-based alternatives that provide excellent opacity and whiteness for tablets without the use of TiO2.
MOQs vary by ingredient, but we offer flexible pilot-run options for startups and large-scale bulk production for established global brands.
By using micro-encapsulation and natural antioxidants, we can extend the color stability of our pigments to match the typical 2-year shelf life of dietary supplements.